III. Projects
These four chapters are where you’ll see the concepts and tools of graphics automation put to work. The projects here are all designed around the scenario that you own a graphic design studio, and you have a client known as the Star & Fey Seed Co. Star & Fey started out as a high-end seed catalog company but now has dozens of retail stores. The company has asked you to design and produce a campaign to increase awareness of the cafés in some of their retail spaces, encouraging repeat visits to the stores and boosting customer visit time.
You may never have an assignment identical to any of these projects, but you should be able to adapt their strategies and techniques. Experiment with the project files, and then look for ways you ...
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