6. From One, Many: Data-Driven Publishing with Creative Suite
Isn’t life a series of images that change as they repeat themselves?
—Andy Warhol
Travel back in time with me to June 2004 and imagine that you’re one of Reason magazine’s 40,000 subscribers. You get your monthly issue, and on the cover you see an aerial photograph of your neighborhood—with your house circled in red (Figure 6.1). And that’s not all: Inside is a customized editor’s page peppered with stats from your community, a street map of your mailing address, customized ads (that incorporate your street address), and your Congress member’s name and voting record.
Figure 6.1. A representative cover of Reason magazine’s June 2004 issue. If you were a subscriber, the aerial photo ...
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