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The Design Studio Method by Brian K Sullivan

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CHAPTER 8Defining Your Design Problem

The biggest problem that I see on a daily basis is people do not understand the problem they want to solve.

“Never bring the problem solving stage into the decision making stage.”

— Robert H. Schuller

When confronted with a problem, most people will begin to make a series of decisions to solve it. Problem-solving and decision-making are two separate activities:

  • Problem-Solving: Problem-solving consists of evaluating the potential causes of a problem. If you are developing an entirely new product, this type of thinking can be called opportunity-finding. In other words, you need to understand the problem (or ...

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