Every vote counts in a design studio. Voting is important, because it is how your participants make decisions about what they see. In the end, a person's vote will be based upon their experience, knowledge, and intuition. You really do not know if the team's decision on a final concept will be accepted by your customers.
“Thinking isn’t agreeing or disagreeing. That’s voting.”
— Robert Frost
Voting is, literally, a leap of faith.
Voting can be very difficult for participants. In the later rounds, you will see many of the sketches as viable options.
Only a Sketcher can vote. The Leader and Historian ...