O'Reilly logo

The Design of Everyday Things: Revised and Expanded Edition by Don Norman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

CHAPTER SIX

DESIGN THINKING

One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counterintuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem. It is usually a symptom. Just as in Chapter 5, where the solution to accidents and errors was to determine the real, underlying cause of the events, in design, the secret to success is to understand what the real problem is.

It is amazing how often people solve the problem before them without bothering to question it. In my classes of graduate students in both engineering and business, I like to give ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required