About the Cover
Burnie is our animated robotic toaster, the one on the book cover. You may be wondering why we put Burnie there, since he is not a real product like the others in this book. These days, if a product team walked into the office of their VP of New Product and said, “We have just developed the world's first walking toaster!” the answer might be “Great! But can it walk on water?” Burnie represents the incredible requests made of teams and individuals working in the area of new product and service development. A walking toaster may or may not be what the public wants, nor may it fit a company's strategic plan. The question is, “How do you know?”
In this book, we give many examples of real products. The teams developed these products ...
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