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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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9. A Process for Product Innovation

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Although preceding chapters in this book each contain their own examples of people, products, companies, and issues, each chapter's illustrations focus on specific topics—the individual oaks, hickories, pines, and dogwoods of the forest. This chapter provides an overview of the innovation forest itself using an example from an R&D relationship between a university and the athletic apparel company New Balance. We describe a process for structuring the early “fuzzy front end” of product development from opportunity ...

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