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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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8. Making Decisions for Profit—Success Emerging from Chaos

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Innovation is not just about a good idea; it is a process of managing what can appear to be an army of people over a set amount of time making multiple interconnected decisions. Rather than micromanaging, let the product requirements guide the legions who make the detailed daily trade-offs. ...

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