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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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6. The Powers of Stakeholders—People Fueling Innovation

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Companies know that the customer is central to product development. But it is not enough to design for the customer, because sometimes the most removed stakeholder with the least perceived power can have a significant impact on the product's success. The Powers of 10 analysis helps product developers identify all relevant stakeholders and proactively account for their needs, wants, and desires.

Houston, TX. Pete was finishing his shift, taking his bus back to the parking and maintenance area. He had driven buses in Houston for 15 years and, for the most part, enjoyed a job that some might ...

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