The Design of Things to Come: How Ordinary People Create Extraordinary Products

Table of contents

1. Title Page
2. Copyright Page
3. Dedication
4. Contents
5. Foreword
6. About the Authors
7. About the Cover
8. Preface
9. Acknowledgments
10. Chapter 1. The New Breed of Innovator
11. Chapter 2. Pragmatic Innovation—The New Mandate
12. Chapter 3. The Art and Science of Business
13. Chapter 4. Identifying Today's Trends for Tomorrow's Innovations
14. Chapter 5. Design for Desire—The New Product Prescription
15. Chapter 6. The Powers of Stakeholders—People Fueling Innovation
16. Chapter 7. B-to-B Innovation—The New Frontier of Fantasy
17. Chapter 8. Making Decisions for Profit—Success Emerging from Chaos
18. Chapter 9. A Process for Product Innovation
19. Chapter 10. Creating a Blanket of IP to Protect Your Brand from the Elements
20. Chapter 11. To Hire Consultants or Build Internally—That Is the Question
21. Epilogue: The Powers of Innovation—The New Economy of Opportunity
22. Index