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The Design of Sites: Patterns for Creating Winning Web Sites, Second Edition by Jason I. Hong, James A. Landay, Douglas K. van Duyne

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Chapter H. Helping Customers Complete Tasks

Sometimes customers will need help carrying out and completing a task on your Web site. This pattern group describes ways to structure your site to minimize problems and improve your task completion rate.

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Process Funnel

Honda uses a process funnel consisting of several logical steps that guide customers to quickly configure a car with the desired options. Information in floating windows shows additional details but keeps customers in the funnel so that they can continue to completion.

Figure H1.1. Honda uses a process funnel consisting of several logical steps that guide customers ...

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