O'Reilly logo

The Design of Sites: Patterns for Creating Winning Web Sites, Second Edition by Jason I. Hong, James A. Landay, Douglas K. van Duyne

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Appendix A. Running Usability Evaluations

Running a usability test with real customers is essential to good Web site design. You may know a lot about your customers, but it’s hard to predict how people will react to and interact with a Web site. Usability tests are also effective in ending those constant opinion wars in which members of the design team argue about what people like and don’t like. The best way to answer questions about your customers is to recruit some participants, [1] run a quick test, and see what they say and do. This appendix describes the steps for running both formal and informal usability tests, from setting up the test to running the test to analyzing and presenting the results.

You probably want to run a usability test ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required