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The Design Method: A Philosophy and Process for Functional Visual Communication by Eric Karjaluoto

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Chapter 7. Working with Ideas: The Creative Stage

In the Creative stage of The Design Method you define a concept and design direction, and evaluate their effectiveness. You’ll then obtain client approval to follow this creative path in the Application stage.

“Oh Yes Indeed, It’s Fun Time...”

Regardless of my arguments supporting the need for sober observation and thinking, working with ideas and exploring implementation possibilities are the most rewarding parts of the job. With all of the Discovery and Planning stages finally behind you, the fun can begin!

Well, not so fast. You’ll apply the same sort of rigor to the Creative stage (and later the Application stage) as you did during the previous two stages. During the Creative stage, you’ll ...

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