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The Design Method: A Philosophy and Process for Functional Visual Communication by Eric Karjaluoto

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Chapter 6. Determining Course: The Planning Stage

The Planning stage involves outlining your high-level strategy and then creating a plan that further clarifies directives, audience, and tactics. Only with this plan in place should you move on to the Creative stage.

Design is a Plan

Although many think of design solely as an outcome, design is—quite literally—a plan. Design is a blueprint, diagram, recipe, or schematic for the construction of an object, concept, process, or system. A house plan is a design. A flowchart documenting the way users interact with a system is a design. A script for a film is a design.

The Planning stage of The Design Method is not optional. In fact, without planning, you don’t have design. Creations made without ...

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