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The Design Method: A Philosophy and Process for Functional Visual Communication by Eric Karjaluoto

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Chapter 2. Creating Purposeful Design

As a professional designer, you sidestep myths about creativity. You focus on achieving order, making functional work, and delivering appropriate solutions. Instead of worrying about what your design looks like, you analyze what it does.

A Utilitarian Pursuit

A design career is like that of a plumber. Sure, you work with ideas, beliefs, and perception common to artists, but your work is different from other creative pursuits. For the most part, you, like a plumber, are asked to diagnose and resolve applied problems. Imagine that water is dripping from your ceiling. Your plumber may have a deep passion for exploration and bold new approaches, but that isn’t the reason you hired him. You just need him to find ...

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