Index

A

A/B tests

configuration, 336

Contact Us page, 336–337

control and variant pages, 335–336

description, 335–336

experiment

checklist page, 340

set up, 339, 341

GWO

experiment list page, 339

login page, 338

installing yourself option, 343

JavaScript tags installation, 342–345

preview and start experiment page, 348

report, 352–353

settings page, 348–352

URL validation, 345–347

webmaster install option, 343

Ad Models, 6

Ad optimization, 250–252

AdMob, 18

Ads creation

call to action, 139

destination URL, 142

discounts, 139

display URL, 142

dynamic keyword insertion, 141

extensions, 142

call, 143

location, 143

product, 144–147

seller, 150

sitelinks, 147–149

social, 149

features and benefits, 139

Google’s editorial guidelines, 133–135

components, ...

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