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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Lori Calcott, Bart Weller

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C H A P T E R  9

Mobile Advertising with AdWords

If you don’t yet have a mobile campaign going and haven’t been following the action in this arena, we hope this chapter will grab your attention. The subject could easily fill a book in itself, so there’s no way to do it justice in one chapter. To leave the subject untouched in a book on Google AdWords, however, would leave a large blind spot. If you’re just getting started with AdWords, adding a mobile campaign immediately might be premature; but given the trends—which we will explore shortly—you should consider keeping it near the top of your To Do List. This chapter presents a brief overview of mobile advertising in the context of Google’s fast changing mobile ad formats and technologies. ...

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