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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Lori Calcott, Bart Weller

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C H A P T E R  5

Local Advertising and Location Targeting

The ability to target your customers is one of the great benefits of pay-per-click marketing. In this chapter, we cover how to set your campaigns to target specific locations, whether at the ZIP code, city, state, national, or international levels. We also discuss language settings, location-based ad text, and interpreting geographic data.

Location targeting is helpful whether you’re a plumber looking to advertise to local customers or a multinational corporation with an international reach. Using AdWord’s location settings, you can reach customers within a few miles of your business or customers across multiple countries. Before we explain how to choose the locations you would like ...

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