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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Lori Calcott, Bart Weller

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C H A P T E R  4

Getting Started with AdWords

In this chapter, we will outline the process of creating an AdWords account so that you can get started on the initial account creation process. We will explain the process from a higher level and highlight where else in this book you can look for more information. We will also cover the basics of the AdWords Editor and the AdWords interface. Lastly, we will discuss the pluses and minuses of using AdWords Express.

The best way to understand AdWords is to simply dig in, so it’s time to get your hands dirty.

AdWords

The following steps focus on creating search campaigns. We discuss creating campaigns for the Display Network in Chapter 8. For the sake of this overview, we will discuss the default settings ...

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