About the Author
Barton Goldenberg, Founder & President of ISM, Inc.
Leading customer-centric strategist, author, speaker, and futurist.
For 30 years Barton Goldenberg, ISM, Inc.’s founder and president, has challenged executive audiences on the topic of customer-centric business strategies. He designs and delivers insightful, entertaining, and informative presentations that incorporate live case studies taken from ISM’s best-in-class clients.
Barton has always occupied a leading role in providing a lifecycle approach to customer relationships, from founding a pioneering firm in1985, when the concept of customer relationship management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame.
Customer-Centric ...
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