The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

Appendix A. Social Media Policy Examples

Following are three excellent examples of exemplary organizational Social Media policies:

Ford’s Social Media Policies

Ford—usually considered an old-fashioned company—has one of the best Social Media policies. Its Social Media guidelines for engaging on the Social web comprise the following core principles:

1. Honesty about who you are

2. Clarity that your opinions are your own

3. Respect and humility in all communications

4. Good judgment in sharing only public information—including financial data

5. Awareness that what you say is permanent

Best Buy’s Social Media Policies

Best Buy’s Social Media policies are a good example of the consequences if an employee violates the policies:

Be smart. Be respectful. ...