Praise for Marketing and Sales Analytics
“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”
—Bob Bechek, Worldwide Managing Director, Bain & Company
“Successful marketing today demands balancing analytic sophistication with the practicality that can put insights to work. Cesar’s book synthesizes a set of ideas and case studies that offer proven approaches for getting this balance right.”
—Torrence Boone, Managing Director of Agency Relations for North America, Google Inc.
“Cesar has explored a complex subject in ...
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