Preface
Objectives of the Book
Over the past three decades, supply chain management has become firmly entrenched as a vital area of emphasis for companies. Many companies have risen to the top of their respective industries by forging effective supply chain management techniques into strategic weapons. In short, supply chain management means effectively handling the relationships between one’s suppliers and buyers. But in practice, the field covers a wide range of issues, including supplier selection, purchasing, risk management, logistics, distribution, pricing, demand and supply management, and channel coordination.
Case studies remain a popular and effective means to study and analyze real business decisions. This book has been designed ...
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