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The Definitive Guide to Modern Supply Chain Management (Collection) by Sara Lewis, Michael Watson, John Bell, Thomas J. Goldsby, Peter Cacioppi, Jay Jayaraman, Chuck Munson, Chad W. Autry, Mark A. Moon

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Case 12. The Interface between Demand Management and Production Strategies at TractParts

Abhishek Shinde and Dileep More

Indian Institute of Management, Calcutta, India; abhishekjs11@iimcal.ac.in

Indian Institute of Management, Calcutta, India; dileep_more@iimcal.ac.in

Mr. Alex is the head of operations at TractParts Pvt. Ltd., a well-known Indian manufacturer of pumps, engines, electric motors, and transformers. The company is one of India’s earliest industrial groups, established in 1980, which has grown to become a big player within Indian manufacturing. Under the supervision of Mr. Alex, TractParts has been supplying modern tractor engines to leading tractor manufacturing firms such as Agri-Tractor, Ltd. and Mobile-Tractor, Ltd. The ...

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