O'Reilly logo

The Definitive Guide to Modern Supply Chain Management (Collection) by Sara Lewis, Michael Watson, John Bell, Thomas J. Goldsby, Peter Cacioppi, Jay Jayaraman, Chuck Munson, Chad W. Autry, Mark A. Moon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Case 7. BESSI: The Importance of Coordinating Product Development with Supply Chain Planning in the Fashion Goods Industry

Maria Caridi, Margherita Pero, and Antonella Moretto*

Politecnico di Milano, Milan, Italy; maria.caridi@polimi.it

Politecnico di Milano, Milan, Italy; margherita.pero@polimi.it

* Politecnico di Milano, Milan, Italy; antonella.moretto@polimi.it

Company Background

Founded in 1958 in the southern Italian city of Naples, BESSI, as a manufacturer and retailer of fine leather handbags, opened its first store outside of Italy in Paris in 1965, followed by many others in important world cities. With its association with royalty and film stars, the BESSI brand soon became a byword for luxury. Starting from the late 1970s, BESSI ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required