Preface

“To India!” With over a billion people consuming goods and services, India has represented a potential bonanza for many global companies since the end of the 20th century. The former British colony, independent since 1947, has vast natural resources and a large English-speaking population and is currently the world’s fourth-largest economy. However, for many potential market entrants, India remains an uncharted and mysterious opportunity. Though ripe with potential, it brings a vast array of unfamiliar challenges for outsiders. With 28 state governments, over 1,500 native languages, and a primarily Hindu population, India’s cultural and demographic differences yield a unique and somewhat incomprehensible frontier for foreign business ...

Get The Definitive Guide to Modern Supply Chain Management (Collection) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.