A. Definitions

This appendix provides fairly straightforward and easy-to-understand definitions. Most of these definitions have been sourced from Wikipedia, which I believe to be the premiere source for definitions. The alternative is to draw from a textbook on the subject (usually written by one to five authors). The crowdsourcing capacity of Wikipedia expands the number of experts providing input to dozens, hundreds, or even thousands, thus reducing the likelihood of bias and increasing the likelihood of including pertinent information.

Advanced analytics: According to Garter, Inc., advance analytics is defined1 “as analysis of structured and unstructured content (such as text, images, video, voice) data using sophisticated quantitative methods ...

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