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The Definitive Guide to HR Management Tools (Collection) by Steven Director, Bashker D. Biswas, Ben Waber, James C. Sesil, John Boudreau, Wayne Cascio, Jane Shannon, Alison Davis

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9. Measure Effectiveness

In this chapter, you learn how to

Evaluate all dimensions of communication effectiveness

Write clear survey questions

Implement a survey

Translate survey data into recommendations you can act on

What’s the most dangerous assumption you can make about communication? That just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it.

The truth is there’s only one way to know your communication has been effective: by measuring its effectiveness. Measurement also helps you know how to make improvements.

That’s why it’s surprising that many HR and communication professionals neglect measurement. They think measurement is too time-consuming, too expensive, and too mathematical. ...

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