4. Frame Your Message

In this chapter, you learn

• How to “frame” your message: organize it in a way that meets employees’ needs and helps them understand how the pieces fit

• Why the way you communicate with employees needs to be different from how you pitch programs to management

• How to leverage techniques from Hollywood to distill your message

• What the old-fashioned telegram can teach us about structuring content

• How to use a mathematical formula—1-3-9-27—to organize communication

You’ve just given a presentation to senior management about your new program. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. And your hard work paid off, because ...

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