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The Definitive Guide to Supply Chain Best Practices: Comprehensive Lessons and Cases in Effective SCM by Robert Frankel, CSCMP

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3. Megamart Seasonal Demand Planning

Rodney Thomas, Ph.D., Georgia Southern University

Introduction

Megamart is a big-box home improvement retailer located in the United States. The company sells products that help customers build, enhance, and enjoy their homes. To meet the various home improvement needs of its customers, Megamart offers a complete line of products and services for decorating, maintaining, repairing, and remodeling residential buildings. With more than 2,000 retail locations, Megamart stores stock approximately 40,000 items in 26 different product categories.

Competition in the home-improvement industry is fierce. Large national chains like Lowe’s and Home Depot offer name-brand products at low prices that appeal to cost-conscious ...

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