Ten hard questions to ask or be asked
| 1 | Is this report reliable? Is it covered by statutory reporting requirements? How much of it? |
| 2 | What other sources of information will provide useful data? |
| 3 | What does the commentary say? What can you read between the lines? What is not said? |
| 4 | What is buried in the footnotes? What are the implications? |
| 5 | Are the financials audited? What did the auditors say? Who were they? |
| 6 | What are the most important product lines? Why? What are the implications? |
| 7 | What are the most important industry sectors? Why? What are the implications? |
| 8 | What are the most important geographic sectors? Why? What are the implications? |
| 9 | Is the business dependent on any significantly large customers, areas, etc.? Why? What are the implications? |
| 10 |
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