The Definitive Guide to Business Finance: What smart managers do with the numbers, Second Edition

Ten hard questions to ask or be asked

1	Are we forecasting the right thing? Have we correctly identified what should be an assumption, estimate or forecast?
2	What are the most important influences which are/are not within our control?
3	What if interest rates, exchange rates, economic growth, etc. are 1% higher or lower?
4	What if we cut prices by 10%? What if our competitors cut prices by 10%?
5	What if a competitor enters the market?
6	What if production constraints limit our output?
7	Why are there kinks in the projected patterns?
8	How do we expect to push up the trend so much in such a short space of time?
9	What is the worst-case outlook?
10	How accurate are the seasonal adjustment factors?

Any advances

Despite the title of Rulers only for the ...