Chapter survival toolkit
Overview
The content of this chapter should be self-evident from the title: How to forecast anything. Sales are used as the example, because forecasting anything in business usually boils down to forecasting sales and estimating everything else. The distinction between a forecast and an estimate is important. Also, it is usually easier to forecast in volume terms (quantities) rather than values. Accordingly, this chapter examines forecasting volumes. Subsequent chapters discuss quantities and the important topic of getting from quantities to revenues and net profit.
Prerequisites
Time series analysis, as discussed in the previous chapter, plus a familiarity with spreadsheets as covered in Chapter 4.
Mastering forecasting ...
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