Why analyse trends?

As an entrepreneur or manager, you are probably intensely concerned with ensuring that sales continue to rise year after year, or at worst stay steady; that inventory levels do not become too high or too low; that production is managed to keep pace with demand; or that some other indicators change in the right direction. If you are the chief executive you will be worried about all of these and more.

There are some handy tricks which help you analyse and manage trends. The techniques are definitely not onerous and they can be delightfully revealing. It is well worth spending a few minutes becoming familiar with them. Essentially, you are doing nothing more strenuous than looking for patterns, and it is surprising how well this ...

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