Introduction to the Revised Second Edition
The business plan was flawed
In the three years following the initial edition of this book, a record number of business plans were approved. These plans received a record amount of funding. Unfortunately, a record number were very soon seen to be flawed. Why did this happen? What was going on? And what lessons can be learned?
This was the era of the dot com boom and bust. It was just starting when the first edition of this book went to the presses at the end of 1998. In the months that followed, thousands of dot com Internet businesses were established. The excitement was reminiscent of a gold rush or explorers setting off for a New World rumoured to be filled with unbelievable riches. Venture capital providers ...
Get The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
