‘Recent turbulent events in the technology markets have shown the critical importance of conventional business planning. This book provides a comprehensive, clear and rigorous framework for developing and implementing a business plan that sets out an overall strategy, together with detailed operational and financial plans. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times.’
Lakis C. Kaounides, Director, MBA in the Management of Technology and Electronic Business, City University Business School, London
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