The Internet is having a dramatic effect on business today. As companies’ experiences with the Internet mature, their sites move from electronic brochure to distribution channel, support channel, and marketing channel—in short, a direct channel to the customer. In effect, the Web is becoming just another part of business, with its own unique strengths and weaknesses. This chapter focuses on data models that are needed by companies that want to conduct business online. These changes are suitable to businesses that primarily sell directly to customers online as well as other businesses that may use e-com-merce to supplement more traditional sales channels.
Companies that provide e-commerce are concerned with such issues as the following:
To answer these types of questions, enterprises need to track information about the following: