18. Going Over to the Light: Vanquishing the Dark Side

Throughout this book, we have emphasized the importance of first principles in valuation and how they should guide us when we’re faced with estimation questions and issues. The dark side of valuation, as we have described it, takes different forms with different types of firms. The remedies we offer also vary with each type. This chapter pulls together some of the core ideas that allow us to combat the pull of the dark side. In the process, we will quickly review the foundations of what we would like to portray as the enlightened side of valuation.

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