Today’s certainties always become tomorrow’s absurdities.

One thing is certain for developed countries—and probably for the entire world—we face long years of profound changes. An organization must be organized for constant change. It will no longer be possible to consider entrepreneurial innovation as lying outside of management or even as peripheral to management. Entrepreneurial innovation will have to become the very heart and core of management. The organization’s function is entrepreneurial, to put knowledge to work—on tools, products, and processes; on the design of work; on knowledge itself.

Deliberate emphasis on innovation may be needed most where technological changes are least spectacular. ...

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