In the Next Society’s corporation, top management will be the company.

Everything else can be outsourced.

Increasingly, in the Next Society’s corporation, top management will, in fact, be the company. This top management’s responsibilities will cover the entire organization’s direction, planning, strategy, values, and principles; its structure and relationships between its various members; its alliances, partnerships, and joint ventures; and its research, design, and innovation.

Establishing a new corporate persona calls for a change in the corporation’s values. And that may well be the most important task for top management. In the half century after the Second World War, the business corporation ...

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