Strategic planning deals with the futurity of present decisions.
Traditional planning asks: “What is most likely to happen?” Planning for uncertainty asks, instead: “What has already happened that will create the future?”
Strategic planning is not a box of tricks, a bundle of techniques. It is analytical thinking and commitment of resources to action. It is the continuous process of making present entrepreneurial decisions systematically and with the greatest knowledge of their futurity, organizing systematically the efforts needed to carry out these decisions, and measuring the results of these decisions against the expectations through organized, systematic feedback. The question that faces the strategic ...
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