It is going to CANNIBALIZE our business.
We don’t know yet which goods and services will turn out to be most suitable for e-commerce. But we do know that any success in selling through e-commerce, whether business-to-business or business-to-consumer, is going to be seen as a threat by the traditional distribution channels, such as the supermarkets or the local offices of the brokerage houses. “It is going to CANNIBALIZE our business,” the traditional distributors will scream. Actually, if past experience is any guide, it may, in many cases, ADD traditional business and actually, increase their business and their profits. That’s very often the result of a new distribution channel.
But we won’t know that ...
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