If the specialty skill is properly maintained the innovator is usually protected against competition.
The second ecological niche is the specialty-skill strategy. Here the niche an innovator occupies is just as unique as in the tollbooth strategy, but it tends to be somewhat larger. For example, everyone can name the major U.S. automobile manufacturers. But how many people know the companies that make the brake pads or electrical circuits or headlamps that go into these cars? Those largely unknown companies occupy a specialty-skill position in an ecological niche. Developing high skill at a very early time in a new industry or market captures this position. Once the market begins to grow, ...
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