Entrepreneurial Judo turns what the market leaders consider their strengths into the very weaknesses that defeat them.
The Japanese judo master looks for the strength that is his opponent’s pride and joy. He assumes, and does so with high probability, that the opponent bases his strategy on this strength in every fight. And then the judo master figures out where this continuing reliance on a particular strength leaves the opponent vulnerable and undefended. Then he turns his opponent’s strength into the opponent’s fatal weakness that defeats the opponent.
Businesses, like judo fighters, tend to become set in their behaviors. And then Entrepreneurial Judo turns what the market leaders consider their strengths ...
Get The Daily Drucker now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
