Changing demographics is both a highly productive and a highly dependable innovative opportunity.
Of all external changes, demographics—defined as changes in population, its size, age structure, composition, employment, educational status, and income—are the clearest. They are unambiguous. They have the most predictable consequences. They have a major impact on what will be bought, by whom, and in what quantities.
Demographic shifts may be inherently unpredictable, yet they do have long lead times before impact, and lead times, moreover, that are predictable. Particularly important are age distribution and with the highest predictive value changes in the center of population gravity, that is, in the age group that at ...
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