“Being Fustest with the Mostest.”
“First with the most” was the expression used by a Confederate general to describe his cavalry unit’s consistent victories in the Civil War. In business, it describes the strategy in which an innovator looks to attain leadership, if not outright dominance. This is the entrepreneurial strategy with the potentially highest rewards; but it’s also the most risky one. There can be no mistakes or second chances. The outcome is either market and industry leadership or nothing at all. Entrepreneurs must be right the first time; otherwise, they fail. For every innovator that succeeds with this strategy, dozens fail. Yet if the “first with the most” strategy succeeds, the innovator reaps ...
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