Creativity is sexy, but the real problem is the shockingly high mortality rate of healthy new products or services.
There usually are more good ideas in even the stodgiest organization than can possibly be exploited. The real problem is the shockingly high mortality rate of healthy new products or services. And like yesterday’s infant mortality rate, the mortality rate of new products and services is totally unnecessary. It can be reduced fairly fast and without spending a great deal of money. Much of it is simply the result of ignorance of the entrepreneurial strategies. The right entrepreneurial strategy has a very high chance of success.
There are four specifically entrepreneurial strategies aiming ...
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