The first sign of decline of an industry is loss of appeal to able people.
In the area of people genuine marketing objectives are required. “What do our jobs have to be to attract and hold the kind of people we need and want? What is the supply available on the job market? And, what do we have to do to attract it?” It is highly desirable to have specific objectives for manager supply, development, and performance, but also specific objectives for major groups within the nonmanagerial workforce. There is need for objectives for employee attitudes as well as for employee skills.
The first sign of decline of an industry is loss of appeal to qualified, able, and ambitious people. The American railroads, ...
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