Failure should always be considered a symptom of an innovative opportunity.
The unexpected failure demands that you go out, look around, and listen. A competitor’s unexpected success or failure is equally important. Failure should always be considered a symptom of an innovative opportunity, and taken seriously as such. One does not just “analyze.” One goes out to investigate. A good many failures are, of course, nothing but mistakes, the results of greed, stupidity, thoughtless bandwagon-climbing, or incompetence, whether in design or execution. Yet if something fails despite being carefully planned, carefully designed, and conscientiously executed, that failure often bespeaks underlying change and with it, opportunity. ...
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