Successful entrepreneurs do not wait until the “the Muse kisses them” and gives them a bright idea; they go to work.
Systematic innovation means monitoring seven sources for innovative opportunity. The first four sources lie within the enterprise, whether business or public-service institution, or within an industry or service sector. The unexpected—the unexpected success, the unexpected failure, the unexpected outside event; the incongruity—between reality as it actually is and reality as it is assumed to be or as it “ought to be”; innovation based on process need; changes in industry structure or market structure that catch everyone unawares. The second set of sources for innovative opportunity involves changes ...
Get The Daily Drucker now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
